Be the answer when someone searches. Be the citation when an AI does.

Discovery has split in two, and most businesses are only visible in one half. The buyers who still use Google can find you if you rank. The growing share who start in ChatGPT, Perplexity or Claude never see a search result, they see an answer, with sources. If you are not one of the sources, you do not exist for that search. We build the foundation that puts you in both places, on a site that earns the click once they arrive.

Best for: Invisible in AI search
Diagnostic: Free, sixty minutes
Ownership: Yours from day one

What is GEO, generative engine optimisation?

Generative engine optimisation (GEO) is the discipline of structuring your content so it gets cited by AI search engines, ChatGPT, Perplexity, Claude, Gemini, when someone asks a question your business should answer. Where traditional SEO earns you a position on a results page, GEO earns you a mention in the answer itself. Half your buyers now start their search in an AI tool and never see a results page at all. GEO is how you reach them.

Discovery has split in two, and most businesses are only visible in one half. Traditional SEO is not dead, it is harder and more competitive, but the buyers who use Google still convert. The businesses winning in 2026 are the ones present in both places, ranked where buyers search and cited where they ask. Most businesses we meet are doing one of two things badly: a site that ranks reasonably but has no strategy for AI visibility, or they have been told to "do GEO" with no clear picture of what that means or whether it is working. We build the foundation that covers both.

What we build

01Search foundation (SEO), technical SEO that removes the reasons you are not ranking, on page structure built around how your buyers actually search, and content that earns organic authority over time rather than renting attention through paid channels
02AI visibility (GEO), content structured so AI engines can extract, quote and cite it, FAQ and entity schema so your pages appear in AI Overviews and AI search responses, and verification that AI crawlers like GPTBot, PerplexityBot and ClaudeBot are allowed access to your site
03Founder and brand presence, the channels your buyers actually trust before they decide: LinkedIn, relevant communities, the publications they read. A founder voice that closes the loop between discovery and trust
04Site that earns the click, being found means nothing if the site does not convert the visit. We audit and improve conversion on the pages that matter, so the click you earned turns into a conversation

Common shapes

aAn SME whose homepage ranks for the company name and almost nothing else
bA founder whose LinkedIn would be their strongest channel if they posted twice a month
cA site that quietly loses trust in the first scroll and needs a rebuild, not a refresh
dA team that wants to be cited by AI answers before their competitors notice it matters

Where to go next

Not sure where the gap is? The fastest way to find your highest leverage move is to run the audit. For how we think about SEO, GEO and getting cited by AI, read our insights and the blog.

Example case

Founder brand, B2B services

Names are kept private. Outcome and numbers are real.

Brand and discovery 2026

CASE 05 / BD Founder presence

B2B services · twelve person teamInbound up, paid down

Rebuilt site, founder posting weekly, AI citations within a quarter

A consultancy whose homepage ranked for nothing but their own name. We rebuilt the site, set up the SEO and GEO foundations, and stood up a posting rhythm for the founder on LinkedIn. Within three months they were being cited in ChatGPT answers for their category and inbound was running ahead of paid.

In production · self serve handover completeRead the case →

Frequently asked

Brand and discovery, specifically.

General questions live on the services hub. These are the ones we hear most about brand, SEO and getting cited by AI.

SEO (Search Engine Optimisation) earns you position on traditional search results pages, Google, Bing. GEO (Generative Engine Optimisation) earns you citations inside AI generated answers, ChatGPT, Perplexity, Claude, Gemini. AEO (Answer Engine Optimisation) targets featured snippets, People Also Ask boxes, and Google AI Overviews, the zero click answers that appear before organic results. The strategies overlap significantly in 2026, but each has distinct requirements. We build for all three.

Organic SEO typically begins producing measurable results in three to six months, with compounding gains over twelve months and beyond. GEO citations can appear faster, sometimes within weeks of publishing well structured content, because AI engines do not wait for domain authority in the same way Google does. We set honest expectations for both in the diagnostic.

No. We do not run PPC campaigns and we do not recommend them as a substitute for organic presence. The work we do builds authority that compounds over time. Paid attention disappears the moment you stop paying for it.

Yes. AI search in particular favours clearly structured, authoritative content over brand recognition. A well structured page with strong FAQPage schema from a smaller business can outrank an established competitor in AI citations. The playbook is different from traditional SEO, and it favours businesses willing to build it properly.

We track AI citation as part of every brand and discovery engagement. We check your mentions across ChatGPT, Perplexity, Claude and Gemini on a defined set of target queries, and report on citation rate alongside traditional ranking data. This is not standard practice at most agencies, most are still reporting on Google positions only.

Scope a brand and discovery build.

Bring the gap. We map it, find the highest leverage move, and write a one page recommendation with a fixed price, yours either way.

Book a conversation →

ResponseWithin one working day

BasedGreater Manchester, UK

ApproachCustom, never templated